Search Engine Optimisation Nottingham


The ongoing Partnership work: we are in it together.

The Partnership is designed to be ongoing because meaningful improvement usually takes time.

Ongoing SEO, AI visibility, content creation and improvement, authority building and Google Ads management.

Each month, I focus on the work most likely to improve useful visibility, enquiries and sales.

That might involve improving the important pages, fixing a technical problem, creating content, strengthening local visibility, earning relevant mentions or improving a Google Ads campaign.

Keep improving the bits that make a difference

Partnership
£1,500 p/m (<50 pages)

  • Search results change.

  • Competitors improve their websites.

  • Customers search in different ways.

  • Google updates its algorithm.

  • AI tools introduce new ways to find and compare businesses.

That means ongoing search engine optimisation cannot be reduced to publishing the same number of articles and links every month.

The Partnership is an ongoing working relationship. I review the evidence, decide what is most likely to make a difference, and concentrate the available time on it.

One month may be dedicated to an important marketing campaign. Another may involve technical fixes, local search, digital PR, AI citations or Google Ads. The work follows the opportunity. Not a generic checklist.

SEO is not a monthly checklist

What you are buying

You are buying experienced attention.

Someone regularly looking at:

  • How people are finding the business

  • Which pages are performing

  • Where competitors are gaining ground

  • Which technical problems need attention

  • What customers are searching and asking

  • Where the business is mentioned

  • Whether AI tools recognise and cite the brand

  • Which paid campaigns are producing useful results

  • Which work is most likely to improve sales or enquiries

You receive clear updates about what has been done, what has changed and what happens next.

Best for: Businesses that want consistent improvement and someone experienced looking after the bigger picture.

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The ongoing Partnership work

Monthly priorities may include the following.

Includes an initial Audit and Roadmap during the first month.

Technical SEO

  • Website health monitoring

  • Indexation monitoring

  • Crawl error fixes

  • Broken-link monitoring

  • Redirect management

  • Website migration support

  • Core Web Vitals monitoring

  • Mobile usability

  • Structured data

  • Duplicate-content management

  • Website architecture

  • New technical issue investigation

Content improvement

  • Existing page updates

  • Service-page improvement

  • Location-page improvement

  • New landing pages

  • Frequently asked questions

  • Comparison content

  • Problem-led content

  • Case studies

  • Customer-question research

  • Search intent analysis

  • Content consolidation

  • Underperforming content improvement

Search performance

  • Keyword tracking

  • Search Console analysis

  • Landing-page analysis

  • Competitor monitoring

  • Search opportunity research

  • Ranking-drop investigation

  • Click-through rate improvement

  • Branded search monitoring

  • New market or service research

  • Search result feature monitoring

Local visibility

  • Google Business Profile management

  • Local post and update recommendations

  • Category and service improvements

  • Review strategy

  • Review-response guidance

  • Local citation work

  • Directory corrections

  • Local competitor monitoring

  • Map visibility

  • Local landing pages

  • Nottingham and regional search targeting

Authority and brand mentions

  • Link opportunity research

  • Relevant directory placement

  • Industry association opportunities

  • Supplier and partner links

  • Lost-link recovery

  • Unlinked mention recovery

  • Digital PR ideas

  • Expert contribution opportunities

  • Case-study placement

  • Local media opportunities

  • Competitor link research

  • Brand mention monitoring

AI visibility and GEO

  • ChatGPT visibility monitoring

  • Perplexity visibility monitoring

  • Gemini visibility monitoring

  • Microsoft Copilot visibility monitoring

  • Google AI Overview monitoring

  • AI citation tracking

  • Prompt and question research

  • Brand fact consistency

  • Entity strengthening

  • Third-party mention development

  • Citation-source analysis

  • Question-and-answer content

  • Extractable answer improvements

  • Evidence and source additions

  • Author and expertise signals

  • AI referral traffic analysis

Conversion improvements

  • Landing-page clarity

  • Calls to action

  • Form improvements

  • Enquiry journey reviews

  • Trust signals

  • Proof and testimonials

  • Telephone enquiry paths

  • Mobile conversion issues

  • Page engagement

  • Content usefulness

  • Basic user-experience improvements

Google Ads management

  • Account and campaign review

  • Search campaign management

  • Keyword selection

  • Negative keyword management

  • Advert copy

  • Landing-page recommendations

  • Conversion tracking

  • Bid and budget management

  • Search term reviews

  • Geographic targeting

  • Performance reporting

  • Coordination between paid and organic search

Advertising spend is paid directly to Google and is not included in the monthly Partnership fee.

Reporting and planning

  • Monthly performance review

  • Work completed

  • Changes in visibility

  • Enquiry and conversion data

  • AI visibility changes

  • Google Ads performance

  • Problems discovered

  • Priorities for the next period

  • Plain-English recommendations

Flexible, but not vague

The work changes each month, but that does not mean you will be left wondering what you are paying for.

At the start of each period, priorities are agreed.

During the period, the work is documented.

At the end, you receive a clear explanation of:

  • What was done

  • Why it was done

  • What happened

  • What was learned

  • What should happen next

Search engine optimisation in Nottingham

Nupush is based in Nottingham and works with businesses locally and across the UK.

Being nearby can be useful. But you do not need to travel to an agency office or spend half a day in workshops.

Meetings can take place online, by telephone or in person where appropriate. The important part is understanding your business, customers and market.

Not collecting branded notebooks in a glass meeting room.

Get Dedicated, Experienced Attention for Your Search Growth

Stay visible on Google, ChatGPT, Perplexity, and beyond. Partner with us for a flexible, monthly strategy that captures demand wherever your customers are searching. Fill out the form to get started.