Website Auditing Service.

A detailed review of your website, search visibility and AI visibility.

I look at what is working, what is getting in the way and where the best opportunities are.

Why can’t I be found on Google?

Full Website Audit
£250 one-off (<10 pages)

  • Your website is online.

  • It looks reasonably good.

  • The services are explained.

  • But the right people are not finding it.

  • Perhaps a competitor keeps appearing above you.

  • Perhaps traffic has dropped.

  • Perhaps you have been told the website has “SEO issues” without anyone explaining what that means.

  • Perhaps you are now wondering whether your business appears in ChatGPT and other AI-generated answers.

The Full Website Audit is designed to answer those questions and more

I examine the website, the search results, your competitors and the signals that influence both traditional search and AI visibility.

Then I explain what is wrong in normal language.

You receive a prioritised list of actions rather than a pile of automated warnings.

What you will receive

You will receive:

  • A clear explanation of the main problems

  • A review of how search engines access and understand the website

  • A review of your important pages

  • Research into relevant searches and customer questions

  • A comparison with competing websites

  • An assessment of local visibility where relevant

  • A review of links and external authority

  • Checks for visibility in AI-generated answers

  • A prioritised action plan

  • Recommendations split into urgent, important and longer-term work

  • A walkthrough meeting to explain the findings

The audit tells you what should happen next.

You can complete the work yourself, pass it to your web developer or use the Foundations service.

Best for: Businesses that know something is wrong but do not know where to start.

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The technical audit work

The audit may include the following checks, depending on the website and business.

Website access and indexation

  • Google Search Console review

  • Page indexation checks

  • XML sitemap checks

  • Robots.txt review

  • Crawlability checks

  • Canonical tag checks

  • Noindex and blocked-page checks

  • Redirect and broken-link checks

  • Duplicate-page identification

  • HTTP status-code review

  • Search engine coverage issues

Technical performance

  • Mobile usability

  • Page speed

  • Core Web Vitals

  • Image size and loading

  • JavaScript rendering issues

  • Website security and HTTPS

  • URL structure

  • Internal redirect chains

  • Broken resources

  • Website architecture

  • Server and crawling issues

Page-level optimisation

  • Page titles

  • Meta descriptions

  • H1 and subheading structure

  • Page topics and search intent

  • Thin or duplicated content

  • Missing information

  • Internal linking

  • Image alternative text

  • Calls to action

  • Keyword cannibalisation

  • Landing-page relevance

Search demand and competitors

  • Keyword research

  • Customer-question research

  • Search intent analysis

  • Existing ranking review

  • Competitor visibility

  • Competitor content gaps

  • Competitor backlink comparison

  • Local competitor analysis

  • Commercial search opportunities

  • Quick-win ranking opportunities

Local search

  • Google Business Profile review

  • Business name, address and phone consistency

  • Local directory listings

  • Review signals

  • Service-area relevance

  • Local landing pages

  • Map-pack visibility

  • Local competitor comparison

  • Citation accuracy

  • Duplicate listing checks

Authority and backlinks

  • Existing backlink profile

  • Lost and broken backlinks

  • Low-quality or suspicious links

  • Relevant referring domains

  • Competitor links

  • Brand mentions

  • Unlinked brand mentions

  • Local and industry citation opportunities

  • Digital PR opportunities

  • Website trust signals

AI and GEO visibility

  • Brand appearances in ChatGPT

  • Brand appearances in Perplexity

  • Google AI Overview visibility

  • Gemini visibility

  • Microsoft Copilot visibility

  • AI citation checks

  • Brand entity consistency

  • Clear business and service descriptions

  • Frequently asked question coverage

  • Source and evidence quality

  • Third-party brand mentions

  • Structured data and machine-readable information

  • Content extractability

  • Author and business credibility signals

Measurement

  • Google Analytics review

  • Google Search Console review

  • Conversion tracking

  • Form tracking

  • Telephone enquiry tracking

  • Important event tracking

  • Traffic quality

  • Organic landing-page performance

  • Branded and non-branded searches

  • Reporting accuracy

What the audit is not

  • It is not a report downloaded from one piece of software and forwarded to you.

  • Automated tools are useful for collecting information. They are not particularly good at understanding your priorities, customers or commercial reality.

  • A warning is not automatically a problem. A technically perfect score does not automatically generate enquiries.

  • The value of the audit comes from deciding what matters, what does not and what should happen first.

Find out what is stopping people from finding you.

You do not need to know which service you need before getting in touch.

Tell me what is happening with the website and what you want it to do.

I will tell you which option makes sense. And if I do not think you need any of them, I will tell you that too.