AI SEO Services and Website Foundations.

Foundations is the practical setup service.

This is the practical setup work that gives your website a better chance of being found.

I improve the important technical, structural, content and visibility signals identified during the review.

It is not a complete website rebuild.

This is not endless optimisation.

It is a defined piece of work with a beginning and an end.

Build the website on something solid

Foundations
£1000 one-off (<50 pages)

  • A lot of SEO activity is wasted because the basics are not in place.

  • Businesses publish more content while important pages remain confusing.

  • They build links to pages that do not answer the search properly.

  • They pay for reports without tracking whether the website generates enquiries.

  • They chase AI visibility while the business information across the web is inconsistent.

  • Foundations is the practical setup service.

  • I improve the parts of the website and online presence that need to be in place before longer-term marketing has a fair chance of working.

It is about correcting the weak points, removing obvious obstacles and putting the essential pieces in place.

Being recommended means nothing if you cannot be found

What you will receive

The exact work depends on what the website needs.

The aim is to leave you with:

  • A website that search engines can access and understand

  • Clearer pages built around useful customer searches

  • Better internal structure

  • Reliable tracking

  • Stronger local signals where relevant

  • Consistent information about the business

  • Better foundations for appearing in AI-generated answers

  • A practical way to measure future progress

Where an audit has already been completed, the work will follow its priorities.

Best for: Businesses that want the important work completed without committing to an ongoing retainer.

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The technical Foundations work

The agreed package may include the following tasks.

Measurement and tracking

  • Google Analytics setup or correction

  • Google Search Console setup

  • Bing Webmaster Tools setup

  • Conversion tracking

  • Form-submission tracking

  • Telephone-click tracking

  • Important event tracking

  • Baseline performance reporting

  • Rank tracking

  • AI visibility tracking

Technical foundations

  • XML sitemap configuration

  • Robots.txt corrections

  • Indexation fixes

  • Redirect corrections

  • Broken-link fixes

  • Canonical tag corrections

  • HTTPS and security checks

  • Mobile usability improvements

  • Basic speed improvements

  • Image optimisation

  • URL improvements

  • Duplicate-content corrections

Website structure

  • Navigation improvements

  • Service-page structure

  • Location-page structure where appropriate

  • Internal linking

  • Breadcrumb setup

  • Important-page prioritisation

  • Orphan-page correction

  • Content grouping

  • Page hierarchy

  • Footer and supporting navigation

Key page optimisation

  • Page title improvements

  • Meta description improvements

  • H1 and subheading improvements

  • Search intent alignment

  • Service-page copy recommendations

  • Location relevance

  • Calls to action

  • Frequently asked questions

  • Supporting evidence

  • Trust signals

  • Author and business information

Local search foundations

  • Google Business Profile improvements

  • Category selection

  • Service information

  • Business description

  • Opening hours

  • Images

  • Review process recommendations

  • Name, address and phone consistency

  • Priority directory listings

  • Local landing-page improvements

  • Map and location signals

Structured information

  • Organisation schema

  • Local business schema

  • Service schema

  • Breadcrumb schema

  • Article schema where appropriate

  • Person or author schema

  • Frequently asked question markup where eligible

  • Contact and business information

  • Social profile connections

  • Entity consistency

AI and GEO foundations

  • Clear descriptions of the business

  • Clear descriptions of services

  • Consistent brand facts

  • Entity and brand disambiguation

  • Question-led content

  • Concise answer sections

  • Evidence and source improvements

  • Author information

  • Experience and credibility signals

  • Relevant third-party profile improvements

  • Brand mention opportunities

  • Content formatting for easier extraction

  • AI crawler accessibility checks

  • Citation monitoring setup

Search visibility foundations

  • Priority keyword mapping

  • Main page targeting

  • Branded search checks

  • Competitor baseline

  • Content-gap priorities

  • Initial backlink opportunities

  • Lost-link recovery opportunities

  • Directory and association opportunities

  • Review and reputation recommendations

What is not included

  • Foundations is not a complete website redesign.

  • It is not unlimited development work.

  • It is not ongoing content production.

  • It is not a promise that every technical warning will be removed.

  • Before work begins, you receive a defined scope based on what will make the most meaningful improvement within the package.

  • Where larger development work is needed, I will explain it before anything begins.

What happens after Foundations?

You have three choices:

  1. Continue the work yourself using the recommendations report.

  2. Ask your existing team to continue it.

  3. Or move into the Partnership for ongoing improvement.

There is no obligation to continue.

A six-month review can also be arranged to see what has changed and identify the next priorities.

Prepare Your Site for Search Engines and AI.

Is your site ready to convert traffic? Secure proper tracking, indexation, and local signals so your future search and AI visibility actually drive revenue.